
I just got back from Saudi a few weeks ago after working with Oglehog and a great team of freelancers looking after screens for the Joy Awards 2025. This was the 4th year that the event has been running and in typical Saudi style the whole production moved to a bigger and better venue. The venue for the previous years was pretty small against the needs and size of the production and this change was welcomed by everyone. This did however mean that everything was much much bigger requiring more resources and planning.

It was very early October when I got the first Rhino3d drawing for the show from Stufish and this was the beginning of the process of unpicking to get a spec together of what was technically required to deliver the creatives vision. I knew this was going to evolve over the next few months running up to the show but was enough to begin formulating a spec for the show.
How I generally tackle these things is getting a list of LED screens and surfaces that are going to be projected on and then begin extracting these elements from the current master Rhino or CAD and bring them into C4D. This is my preferred tool of choice to visualise the whole thing, do projection study’s and also retopoligise & UV modes to construct the d3 project from. Armed with the knowledge from previous years shows I had a good idea that the stage structure and general lower room design wasn’t going to change much and everything else at this stage was gong to go through several iterations before screen sizes and projections surfaces were locked in to be physically built.
This year I decided to create a Joy 25 notion page for all the information relating to screens based on the workflow created by Zach Peletz which is creating a really clear centralised place for all the information relating to screens that could be updated as and when specs changed. This was incredibly useful when trying to figure out howmany servers were needed and as things changed I would update the chart and all of the team could check the notion for the latest spec. The server table listed all the server’s the VFC cards required and the roll of each output.

Every year we have projected on to the roof of the auditorium and this year was no different. Stufish had created a lovely geometric canopy for the auditorium that was also to be projected on. With the initial design I brought it into C4D and looked at what kind of coverage we could get with limited available projector positions. I have my own custom projector rig in C4D that enables me to quickly do projection study’s and know what coverage and what kind of lux I’m going to get at the surface. The beauty of this is I don’t have to go back and fourth putting models into a separate software like mapping matter, I can do everything in the cinema project.

Eventually the projection study got handed over to CT as they had gotten the contract to provide all LED and projectors for the event. From my side I knew how I wanted the projectors laid out and coverage so I made a spec for this. After several meetings going back and fourth we settled on a compromise of coverage and locations based on budget and how little time CT had allocated to this. I wasn’t entirely happy with the projection study outcome and went over the coverage to try and get the coverage better for line-up before the kit was signed off. To speed things up onsite I made the below document for the projection team stating the exact coverage we required, lensing and physical position.
Whilst I was out in Riyadh for MDL Beast , myself and Adam who was also working out there met Chris and we went to see how the mammoth stage build for the show was going in the venue and to get an idea of how the canopy which we were to project onto was going up.

It was nice to see the setup after so long looking at it virtually in cinema and rhino3d the place looked kind of smaller in real life but a bit squashed. I knew the canopy wouldn’t be exactly dimensions of the 3d but I was hoping it would be close. lightinitiative had been onsite for a while and after speaking with James most of their premade LED strips (made in the UK) fit the structure which suggested the canopy was the correct shape. From our servers we were also sending content to the LED strips based on the UV for the canopy scaled down into a 4k feed.

I knew from experience that the content for projection wouldn’t necessarily translate well onto led strips and was prepared to for a bit of experimentation to make this work. Alex Mildenhall was looking after this aspect from lighting and we were able to give him control from his MA3 of brightness saturation & contrast of our output to led. This worked really well and probably a aspect Ill put into a spec for future stuff.

It was really food to be working with Harry Dan & Ben again, legends from QED. Dan had put together a really clean flexible system which gave us the ability to throw network data around the place via the fibre shoes as and when we needed it.

It was a good few busy days after arriving on site on the 3rd January with everyone working together to get projector’s led and screens infrastructure up and running. Following a yearly theme we got a set of cheap tacky led lights up in the space to make it a bit more cosy.

After being here for a few days it was time to work on the projection plan, I had brought out my Faro scanner again this year to adjust the current model to the real-world shape and position. On day one i had dine a scan and did some initial updates to the canopy mesh but things had moved a little with pa and lighting getting rigged. Adam Power and Alex Loftie had agreed to do the overnight shift to look after projection line-up and other things that I couldn’t be achieved during the day.

Above: c4d project moving the mesh to the scan data
The initial line-up test looked promising, Andy Briggs and myself spent a couple of hours cheeking things and working with the projectionists to do some adjustments before Power and Loftie came in to do the first proper pass on the nightshift. The plan was for the guys to get a feel for stuff, then I was going to do another scan the following day with feedback from the teams findings and requests.

Over the next few days Adam and Alex did an incredible job of massaging the projection into a tight line-up. I had specified an additional set of wildcard projectors that weren’t part of the initial coverage but were there to fill shadows caused by PA and other rigging within the canopy. In addition to the guys getting a superb line-up I also scanned and modelled the front PA stacks and we integrated those into the project to get even cleaner coverage on these main areas that would be most seen by the audience and camera.

As mentioned earlier this years show was much much bigger with many more “moving parts”, more projection, more automation tracking, bigger surfaces meaning larger content file sizes. I decided to put Jack in the hot seat to program the show this year with programming support from myself. This freed me up to look after the rest of the peripheral parts of the setup such as scanning, getting auto data sorted, programming alongside Jack when it was busy Jack generally looking after the team.

Its always a joy working with Pete Tilling who was on the team making sure everything was running smoothly with our LED vendors and making sure every department connected to screens was in the loop. Pete “might” have been the source of miniature ducks-of-moral that kept appearing on peoples desks around site

For the show we were receiving tracking data from Wi Creations and Stage one. Stage one were looking after the diamond performance wall in the images below and Wi were looking after “The Louvres”. The louvres were huge 2m x 10m slabs of led which could track on and off stage as well as rotate, when they were in their default position they formed and huge 24x 10m led screen. Hats off to Wi as it was s feat of engineering and perseverance to get the joins between the panels practically seamless.


We were doing some neat stuff on this gig with d3 &projection, not only on the canopy but also on the diamond wall which was a moving piece of set. With the tracking data from stage one we made the projection stick to the moving set and in addition we were also using the tracking data from the louvres to mask projection so it didn’t project on the louvres.
2025 has so far been the biggest so far for the Joy awards an with once again a great team puling off another flawless show from screens even including a few curveballs throw at us with last minute changes in the middle of the show. Here’s a selection of photos of outtakes of the wonderful screens team that made it all possible












